The difference between the gross capitalized cost and the MSRP has to do with two things. The first is pricing and the second is the actual price that is used to come up with the monthly lease payment. The MSRP, or the “sticker price” is the price that you’ll find printed on a car’s window at the car dealership. The MSRP is not the final price that the dealership uses in order to calculate your monthly car lease payment. The gross capitalized cost is the final negotiated price of a vehicle which is used to calculate the monthly lease payment. The gross capitalized cost is also known as the “selling price.” If the gross capitalized cost is significantly lower than the MSRP, the lease deal can be considered a “good” deal.